The Storytelling

The Storytelling of New Business Solutions

Since 2014, New Business Solutions (NBS) has been the trusted partner for startups and international companies navigating the Bulgarian business landscape. Founded by two distinguished professionals – certified accounting expert Gergana Spiridonova and commercial & corporate Bulgarian lawyer Anton Popov – NBS was born from a simple yet powerful vision: to bridge the gap between global ambition and local expertise.
What sets us apart is the rare combination of legal precision and financial acumen under one roof. Our founders recognized that foreign investors face more than just regulatory hurdles when entering Bulgaria – they encounter unfamiliar business cultures, complex bureaucratic processes, and significant language barriers.
We exist to eliminate these obstacles entirely.
From your first day in the Bulgarian market, we’re beside you. Whether you’re a startup testing new waters or an established enterprise expanding your footprint, we provide comprehensive support that spans entity formation, banking relationships, including AML/KYC, accounting services, and ongoing compliance management. Our deep understanding of both Bulgarian regulations and international business standards means you gain a partner who speaks both languages – literally and figuratively.
Over the years, we’ve helped thousands foreign investors and companies not just enter Bulgaria, but thrive here. We don’t simply process paperwork; we provide strategic guidance that turns regulatory complexity into competitive advantage. With NBS, you gain more than service providers – you gain advocates who are personally invested in your Bulgarian success story.

Gergana Spiridonova Your Strategic Partner in Finance and Accounting in Bulgaria

In the dynamic realm of finance and business, having a trusted advisor who understands your needs is crucial. Gergana Spiridonova is that partner, merging extensive financial expertise with a deep understanding of business operations in Bulgaria.

A Distinguished Professional Background With over 27 years of experience in finance, accounting, and HR, Gergana has built an impressive track record across diverse roles. She holds a Bachelor’s degree in Human Resources and two Master’s degrees in Accounting and Control, and Corporate Finance from the University of National and World Economy. As CEO of Accounting Services Bulgaria and New Business Solutions, she has successfully guided countless businesses through Bulgaria’s complex regulatory environment.
Her credentials include serving as an external financial consultant for international and government projects commissioned by the Council of Ministers. Over the past 13 years, she has founded and co-founded multiple successful ventures, establishing herself as a respected industry leader.

Core Expertise
• Finance & Accounting
• HR Services & Payroll Management
• Business Model Development
• International Business Consulting
• Tax Advisory & Compliance
• Financial Strategy & Planning

Why International Clients Choose Gergana
• Comprehensive Support: Gergana and her team provide end-to-end assistance for international companies establishing operations in Bulgaria—from initial registration through ongoing accounting and HR services.
• Tailored Solutions: She recognizes that every business faces unique challenges when entering new markets and develops customized strategies aligned with specific goals.
• Proven Track Record: Her successful collaborations with local and international firms demonstrate her ability to navigate Bulgaria’s regulatory landscape effectively.
• Collaborative Approach: Working alongside legal expert Anton Popov, Gergana has facilitated seamless market entry for numerous international businesses.

With Gergana Spiridonova as your partner, you gain more than financial expertise—you gain an advisor committed to your business success. Together, you can achieve sustainable growth and operational excellence in Bulgaria.